Africa Adventure - Destination Marketing since 1998

How to restart your business after a disaster such as COVID-19

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After months of lockdown, many regions are moving towards a careful return to normality. Tourism businesses are starting to open their doors again, albeit with some changed operations and a new perspe...

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Great leadership during crisis

Great leadership during crisis

Leaders are more able to persuade, convince, motivate, inspire, and sensibly use power to affect others in a positive way. Generally speaking, leadership is not the kind of authority that comes from l...

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Are trade shows relics of the past?

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COVID slowly loses its grip on tourism businesses and you have to consider to get your marketing up and running again. Will trade shows have a place in it? The most important travel tra...

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How to market to FIT's

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Understanding the booking behaviour of FIT's FIT = Foreign Independent Tourist or Self-drive traveller  While still at home, MAX our FIT-SELF-DRIVE TRAVELLER considers his options on where t...

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The best way to predict the future is to create it

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The quote "The best way to predict the future is to create it" is credited to two people, Abraham Lincoln and Peter Drucker, known for their words of wisdom and lessons to live by. It means to re...

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When the going gets tough

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I have been an entrepreneur for the last 29 years and have seen my fair share of ups and downs over the years. I nearly went bankrupt at the beginning of my career because I didn't had the cash f...

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Work from Holiday - Workation

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With more people working remotely from home it is also very possible to work from holiday.  Especially now, that international borders are reopening and more travellers are keen combini...

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Remember the "Good Old Days"

Remember the "Good Old Days"

Do you remember the "good old days" when advertising was done on paper?  Not so long ago we all had to spend a fortune to print our marketing message on flyers, in magazines and books only to fin...

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Six Tips to convert Website Lookers into Bookers

Six Tips to convert Website Lookers into Bookers

Converting lookers into bookers is no rocket science and you only need to put yourself into the shoes of your website visitors, apply common sense and get a good website designer who knows what to do....

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Ten Reasons why travellers won't Book through your Website

Ten Reasons why travellers won't Book through your Website

The "Six Tips to convert Lookers into Bookers" has created quite a stir and many of you came back to me wanting to know details and what are the biggest mistakes you can make on your own website. You'...

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The most persuasive words in English!

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What are three of the most powerful words for persuading another?  BECAUSE  In a classic experiment conducted by Harvard social psychologist Ellen Langer, small groups of people waiting in l...

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Which is better - Booking portal, Travel portal (DMO) or OTA

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Let us look at the difference between booking portals, travel portals (Destination Marketing Organisations) and OTA's (Online Travel Agencies). I know it is a bit of a read but I urge you to...

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How to Work efficiently with Travel Agents

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To increase your chance of building a strong relationship with travel agents it is vital to communicate with the "right" contact person and to build a relationship. Only send ...

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